Karima attended York University receiving a BAs in Administrative studies, and then completed the Sheridan College Visual Merchandising program. Karima began working in the beauty industry as a merchandising consultant but quickly realized that her passion for beauty was greater than she had imagined. She took a leap of faith, quit her corporate job and attended CMU College of Makeup Art & Design. 

Karima’s initial work as a makeup artist was for Sephora, the starting point of her freelance career. She proceeded to work for L’Oreal Canada’s luxury lines: Armani, YSL and Shu Uemura. Karima continued to work as a wedding makeup artist, an aspect of her career she is still very passionate about.

Her talent is enhancing ones’ natural beauty and she is known for her signature glowing skin. A self professed beauty product junkie, she is always up to date on the latest trends and is constantly updating her knowledge of looks, products and techniques. Karima is also a certified Nail Technician, having obtained her certification at George Brown College.